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Entrepreneurship Stand - Activation (Experiential Marketing) + Furniture Design
Name
Entrepreneurship Stand
Type of project
Marketing activation
Concept
Annually, the Eugenio Garza Lagüera Institute of Entrepreneurship (IEEGL) participates in a Mexican university convention to show their recent projects. Its most successful project, is the Latin-American entrepreneurship festival INCmty. For their 2018 participation, they were looking not just for an information stand, but a marketing activation that would make them stand out from the rest.
Keywords
Experiential marketing / Activation stand / Furniture design / Graphic & communication design / Service design
Strategy:
Create an activation stand in a 6mx6m space that will capture the audience and through it invite them to participate in the INCmty event, generating an interest as well to create a startup.
Design:
An interactive stand based on a four-tunnel design that takes the user through the “entrepreneurship path”. Quick facts and information about the event covers the outside walls where a space for networking was designed, as well as the information module.
Experience:
The four tunnels take the user through different experiences that invites them to make a self-reflection about their professional future, leading them to the center of the stand where a mirror is found with motivational words and phrases.
+
Brand Engagement
Networking
by
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