top of page
Name
Heineken Champions
Type of project
Activation (Experiential Marketing) + Product Design
Concept
Mexican company, Oxxo, is always looking to elevate its user engagement. With the upcoming of the 2017 UEFA Champions League and as Heineken as its official sponsor, Oxxo wanted to create a new marketing experience for its exclusive stores, a new display for its Heineken products.
Keywords
User engagement / Experiential marketing/ Product & Display design/Soccer
Strategy:
Create a new display for the Heineken products that represent the brand's identity and relationship with its official partner, starting from an investigation of earlier advertising collaborations.
Design:
The "futbolito" cooler design, a typical Mexican game, was chose for the product proposal theme. Local references were used as part of the marketing strategy to create a better user engagement.
Experience:
Generate and establish a connection and association between the Champions event (Football soccer) with drinking Heineken beer with friends and family.
Heineken Champions - Activation + Product Design
+
User engagement
UP YOUR
GAME
by
bottom of page